Generative Engine Optimization (GEO)

Naming the practice of optimization and ranking in GenAI results such as ChatGPT, Perplexity or Gemini

Flow

May 21, 2024

Definition

Generative Engine Optimization (GEO)  is the new term to describe SEO in the age of Gen AI. Just as content is optimized for search engines, it will be optimized for LLMs moving forward.  Generative Engine Optimization allows us you to appear in the answers of tools such as ChatGPT Perplexity or Gemini.

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