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Page 1 on Google is changing.

Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like.

The phenomenon of so-called “position zero” elements is now dominating Google’s “above the fold” sending organic Position 1 down and closer to the Page 2 grave.

Do you have an integrated Page 1 marketing strategy in place?

If not, now is time to take ownership for all elements on Page 1 — not just the organic top spot.

How do you do that?

With SERP marketing and on-SERP SEO.

In my Search Engine Journal article, you will:

  • Understand the challenge and status quo of Page 1.
  • Learn what On-SERP SEO is and how to use it effectively.
  • Discover how to create a “Traffic Potential” mindset.
  • Acquire seven actionable tactics to start boosting your search presence.

Read the full article over at Search Engine Journal.

Author

Viola Eva
Viola is passionate about digital entrepreneurship, flow, and mindful marketing. As a marketing consultant and SEO, she has worked with clients ranging from individual digital entrepreneurs to software companies to multi-national corporates and government institutions. She is a speaker, educator, and specialist on all things SEO.
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