In-depth Search marketing, SEO and content insights for marketing leaders. We share research studies, industry insights and guides so Search marketing becomes a meaningful growth driver for your startup.
Newest
Nailing SEO and Marketing: 8 Project Management Software Companies You Can Learn From
Project management is an established category for all SaaS businesses. Its software market is valued at USD 5.37 billion this year and is expected to reach USD 9.81 billion in the next five years,...
Strategy
Ranking in Google’s AI Overview
Search will never be the same again. And it is happening right now, May 2024. Google’s live version of AI-powered Search is actively rolling out since May, 14th: “AI Overviews...
Leveraging Niche Keyword Research in B2B Markets
When you're running a SaaS, it's tempting to target high-volume keywords. A keyword such as "project management tool" may seem specific, but it's not nearly as specific as "creative agency project management tool". While the former gets a sexy 12,000 monthly searches...
Startup B2B Video Marketing That Wins Leads and Nurtures Customers
"Turn the company into an expert brand, and become the trusted resource for your ideal customers." It's the favorite marketing strategy of Dave Gerhardt, founder of B2B marketing community Exit Five, and one we wholeheartedly stand behind. Gerhardt mentions creativity...
When and Why to Consult an SEO Consultant for Site Changes
As an SEO consultant, I am asked interesting questions, which gives me insight into how others understand and perceive SEO. It also helps me to guide and educate clients on how site changes can affect search visibility. Unfortunately, sometimes as an SEO consultant, I...
Content
Content Refreshing for SaaS: Transforming Decaying Content Into Growth
Maybe your content doesn't perform the way you hoped it would, or maybe it initially did but then its performance declined and so you just keep putting out new content in the...
Content Pruning: The Why and How to Removing Underperforming Content from Your SaaS Site
Your old blog posts and existing website pages can hurt your rankings and kill your reputation. That's right, publishing new high-value content is an important aspect of doing well in the search results, but your work doesn't end once a page has been published....
Bottom-of-the-Funnel Content for SaaS: Best Practices
Once you've generated interest and start getting a solid stream of organic traffic, how do you turn those visitors into prospects and leads? Active buyers aren't just considering your solution, they're also researching your competitors and these competitors are...
How to Create an Effective SEO Content Brief (+ Template)
Are you often underwhelmed by the articles writers create for you? Or maybe you're happy with the content, but for some reason, it doesn't rank? You might even have gone through a slew of writers, wondering if you'll ever find someone who understands your...
Technical
How Screaming Frog Can Complement Your Content Audits + Our Favorite Use-Cases
Screaming Frog is a website crawling tool used by SEO professionals. While it is a beloved tool by technical SEOs, it is often overlooked by content-focused SEOs. Today I want to...
Backlinks
9 Link-Building Strategies You’ve Never Used This Way
Creating high-quality links on niche websites has become a standard practice for SEOs, marketers, and even company owners hoping to rank a little better on search queries. Many...
Decoding SEO success
Nailing SEO and Marketing: 8 Project Management Software Companies You Can Learn From
Project management is an established category for all SaaS businesses. Its software market is valued at USD 5.37 billion this year and is expected to reach USD 9.81 billion in...
10 ESG Software Companies That Built Content Marketing Empires (and How You Can, Too)
We decoded the SEO and content marketing success secrets of 10 ESG software companies - so you don’t have to. Startups that not only offer a high-quality product but also develop a content marketing strategy that makes a difference. LinkedIn, Twitter, and blogs tend...
Cracking the Code to SEO Success in the World of Employee Experience Startups
In today's corporate world, employee experience is more than just a buzzword; it's a pivotal element in driving business success. A new wave of startups is reshaping how businesses engage, manage, and empower their workforce. Among these trailblazers, Lattice, Hibob,...
Successful SEO Landing Page Examples and What Makes Them Tick
Picture this: For months, you’ve poured your brain into developing new messaging, creating a product marketing campaign, or tons of website changes. But there’s a catch - how do you make sure the right people find your work? To win potential customers into your...
Updates
Won 2 Search Awards For B2B SEO and Content Marketing
We won the European Search Award for "Best Use of Search - B2B (SEO)" for our work with Betterworks and the US Search Award for “Best Use Of Content Marketing –...
Happy Womxn’s Day
In Berlin, the International Women’s Day is a public holiday since 2019. It is of course a day to celebrate our mothers, sisters, grandmothers, girlfriends, bosses, friends, and peers. Women that have uplifted and supported me, especially within Flow agency (formerly:...
Flow agency (formerly: Flow SEO) 2022 Highlights
2022 was the year of processes and structure for Flow agency (formerly: Flow SEO). We clarified our vision and values and built an entire operating system around it. This is Flow agency (formerly: Flow SEO): Calm company: We value flow and deep work. No agency hustle,...
Shortlisted for: Best Use of Search: B2B SEO
Flow agency (formerly: Flow SEO) got shortlisted for Best Use of Search: B2B SEO in the European Search Awards and Global Search Awards. The campaign: Flow agency (formerly: Flow SEO) & Beekeeper – Holistic B2B SEO: Content Marketing Meets SEO Beekeeper is a...